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10 Great and No-So-Great Uses Of Product Placement

21 August 2013
Yesterday saw the video premiere for Avril Lavigne's latest single 'Rock'N'Roll.' Sidenote, it is freaking hilarious, but I couldn't help but go back to the start where Miss Lavigne rips the piss out of obvious product placement (through a scripted dialogue of course.)

With that in mind, I thought I'd look back at several music videos all guilty for their product placements and see who pulls it off...



We start off with said scene from Avril Lavigne's new video. Close up shots of the Sony Xperia handset are teamed with a sarcastic, forced line from Avril, who makes it clear her 'new Sony Xperia' is ringing. Avril's been pretty bad with her PP in her more recent videos, so she's taking the mick out of herself too, which is always good to see...





Another pretty guilty party of the PP clan is Britney, but I think we can forgive her simply for just this scene from 'Womaniser.' A close up of a Nokia phone, showing her obviously busy popstar schedule, shows a 'Product Placement Meeting' at 10:15. Oh Britters, you sly little thing. Sidenote though, you've got barely any battery left *throws charger at screen*





Two videos in and working the PP, and working it well... in quite a genius way of using a phone - sending a video message. What a way to showcase the features of this Nokia phone... Katy sings and cries hysterically in a message to the bastard who's jilted her at the altar, and luckily he has his Nokia phone capable of receiving said message, in pretty good quality too. I'll buy 30.





In Girls Alouds' 'totes emosh' final video, Sarah Harding's a bit too busy taking seductive selfies on a bed with her new Nikon camera, to remember to sing to the camera. As much as I love you Sarah, I kind've wish it was Nicola, but that's neither here nor there, let's move on...





One girl group who have got it down to a tee though, are The Saturdays. In Notorious, the girls are getting changed in the lift, from working 9 to 5 in the office to going to a PARTAY, and of course like typical girls they must show us what make up they're using... thanks girls. I'd like to know how they changed so quickly, I know it's a tall building but still...





Just casually sipping on my Vita Coco...





I'd love to know who thinks girls have Vitamin Water so strategically placed, if placed at all on their elaborate dressing tables. I hope no-one's opened that red one - you could ruin those pearls...





The song may be absolute tripe in most parts, but Nokia has made a kind of welcome return (I'd love to know just how much they've paid for all this advertising, and how effective it's been to be honest) and this time we see it taking pictures of people. Good news - it has a camera, with a nice interface, like every other phone. You're losing me Nokia...





This video could win the award for the most PP, it's ridiculous. Hilarious... but ridiculous. Whether it's bread, spread or Virgin mobile, it's strategically placed well in the video, but what makes me laugh is that the security guard is frantically tapping away on her HP Beats laptop on the Plenty Of Fish homepage. Harsh...





In Ellie Goulding's US version of Starry Eyed, her and her on screen boyfriend drive to a field or something to watch the overactive stars, in their brand new Mini. It all looks harmless until we get a close up of the steering wheel...



Anyone else spotted any PP that's so obvious it hurts, or so well used it's noteworthy? Let me know!
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